The Tia Clinic integrates gynecology, wellness and primary care under one roof and one health record. It’s healthcare reimagined for women by women. Pairing technology and community with real world medical care, Tia creates a highly personalized and compassionate experience that sets a new standard for women’s health services. For the brand's first physical space, the LAB at Rockwell Group imbued the interiors with this philosophy, from the choreography of the patients’ and practitioners’ movements within the clinic to material choices and exam room details.
Rather than a typical doctor’s office, the space has a hospitality feel, from the light-filled reception to the residential-style waiting area and exam rooms.
A “one-stop-shop” for female health
Tia began as an app—and the clinic is “powered by” this app, which is centered on open conversations between women and caregivers. The physical clinic provides the same sense of safety, comfort, transparency, and community.
The clinic highlights work by female artists, such as graphic murals and prints with organic shapes, celebrating the curves of the female form and signaling that the clinic is a feminine universe.