The annual Collective Design Fair explores the significance of art and design across creative disciplines and everyday life, featuring masterworks of the 20th and 21st century alongside experimental projects from the newest generation of artists and designers. In celebration of its 5th anniversary, the LAB at Rockwell Group created an immersive arrival moment at the entrance of the fair.
Aptly named Tinsel Town, an undulating passageway made of CNC-milled plywood ribs clad in mylar fringe welcomed visitors into a world of Collective Design's signature blue.
Reinventing the Red Carpet
Inspired by the powers of choreography and transformation, Tinsel Town utilized a mixture of digital and handmade craft, resulting in a site specific, interactive installation that fostered a sense of discovery and anticipation.