A collaboration between the LAB at Rockwell Group and our architecture and interior design practice, the Hudson Yards Experience Center for the residences at 15 Hudson Yards (Diller Scofidio + Renfro in collaboration with Rockwell Group) and 35 Hudson Yards (SOM) tells the story of the neighborhood with luxurious materials and interactive technology.
A handcrafted cast resin frame by Alex Turco surrounds a large horizontal window with views of downtown and the High Line.
Marrying narrative and luxury design.
The Experience Center conveys the story of Hudson Yards: an extraordinary, cutting edge neighborhood where New York’s future is being crafted by a diverse and growing community.
Inspired by its downtown-leaning location, Chelsea’s place in the art world, and views of the Hudson River, Rockwell Group designed museum-like brand galleries containing a series of immersive and interactive experiences that allow guests to engage in the neighborhood and its many parks, amenities, and extraordinary architecture.
Lifestyle Gallery
Through a series of interactive objects on a glass touch table, guests are given a sense of the luxuries and access that Hudson Yards provides for residents.
Model rooms feature wrap-around digital screens that display custom time-lapses and CGI animated views of the sweeping coastline and plaza, day or night.
