Transportation
At the airline's JFK Airport terminal, the urban experience overlaps with the travel experience. Rockwell Group studied other public spaces—from parks to museum steps—to design dynamic way-finding graphics and optimize use of natural corridors.
What if you could choreograph the movement through an airport?
Two raised islands were created to help filter fast moving from slower-moving traffic.
Tony Award–winning choreographer and director Jerry Mitchell collaborated on a study of airport terminal circulation patterns.
Three concourses meet in a triangular retail and dining area.
The yoke is visible from three concourses, creating a dynamic focal point for passengers.
“In the most New York moment of it all you step up on the front stoop and get a look at the swirl of everyone around you.”
What’s Going On
