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What If...?


David Rockwell’s work is rooted in his sense of play and possibility—an endless curiosity that continually drives him to ask, “What if?"

What if you could step inside a crystal goblet? What if your environment transformed with every step? What if a restaurant could vanish at a moment’s notice? What If…? presents a wide array of Rockwell’s brilliant explorations of the rich intersection between architecture and theater.

on Vimeo.

Contributors: Justin Davidson, Elizabeth Diller, John Guare, Jack O’Brien, Chee Pearlman

Design: Project Projects

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