Theater
Hairspray, the story of a spunky, bouffant-haired dance lover named Tracy Turnblad, begs for sets that are equally flamboyant. Challenged with turning the 1988 movie into a Broadway production, Rockwell Group captured the quirky humor of the story for a theatrical setting.
What if the set became a character?
Design challenges became opportunities to create larger-than-life musical numbers. Eighteen separate sets morph from one scene to the next with speed and energy.
The show called out for the mentality of an architect.
Sets from a working-class living room to a record shop had to accommodate musical dance numbers and a full chorus of back-up singers.
The finale’s over-the-top Eventorium—with rocket-shaped arches and a stage framed by a red wig—references period architecture with the right amount of wit.