Partners David Rockwell, Shawn Sullivan, and Greg Keffer have announced the appointment of Andrew Lazarow as a Director of the LAB at Rockwell Group, our experience design and technology studio. An award-winning interactive designer, Lazarow will lead the LAB and its compelling branded experiences, immersive environments, exhibitions and pop-ups. Lazarow will join current LAB Directors Dan Marino and David Tracy, on a diverse array of projects, including Climate Pledge Arena in Seattle and Illuminarium Experiences, a breakthrough global experiential entertainment company set to open its first U.S. locations in Atlanta, Las Vegas and Miami.
Lazarow has created designs ranging from arena events and installations for high-end retailers such as Tiffany & Co., to Broadway musicals, plays, and international tours.
His expertise in projection mapping, motion capture, video systems, and interactive lighting control has been brought to life in projects for retail and public spaces as well as for theater, dance, and opera.
Before joining the LAB, Andrew regularly collaborated with Rockwell Group, including as the video and projections designer for the Norwegian Cruise Lines tour of Kinky Boots, Terms of My Surrender, and My Very Own British Invasion. Read more here.